Bloomin was chosen as the official manufacturer of seed paper for Universal's latest blockbuster, Dr. Seuss' The Lorax! We helped produce 3 million bookmarks adorned with seed paper in the shape of a Truffula Tree. In order to stay consistent with the movie's message, we made a special, custom seed mix for this project, and used white spruce seeds in place of our typical wildflower mix.
The Lorax is a Dr. Seuss children's classic with an environmental theme. The Lorax "speaks for the trees because the trees have no tongues." Before long, the greedy Onceler ventures into the land filled with Truffula Trees and begins chopping them all down in order to make and sell "Thneeds", something that EVERYONE needs. The story goes on to share messages of industrialism, pollution, and greed, all of which are important to note in this day and age, especially with our children.
We were so excited to be a part of this project, and we even more excited to see our bookmark on an IHOP commercial during prime time television.
The bookmark also made it into the re-release of the original production of The Lorax DVD! This animated version was produced specifically for television back in 1972. Make sure to get your copy of this classic, exclusively at Target!
Just remember that we all can make a difference when it comes to global warming and protecting our planet. To quote The Lorax, "Unless someone like you...cares a whole awful lot...nothing is going to get better...It's not."
Hope you enjoy the movie, and happy planting!
- And there it is! Now that's a pretty snazzy bookmark